In Golf, where tradition meets innovation, one brand has managed to carve a unique niche - Malbon Golf. Born from the passion for the game and streetwear culture, Malbon has emerged as a global powerhouse, blending style with functionality at all levels of play from the local muni to the PGA Tour. Let's dive deep into the story behind the rise of the brand and its journey to success, as they continue to challenge the status quo of golf culture and lifestyle.

Founded by Stephen and Erica Malbon in 2017, Malbon Golf started as a concept store in Los Angeles, aiming to bridge the gap between golf and streetwear. The founders, both avid golfers and veterans of the fashion industry, recognized a void in the market – the lack of contemporary, stylish apparel and accessories tailored for the modern golfer. Fueled by their vision and expertise, they set out to redefine fashion in golf.

At the core of Malbon's success lies its distinctive brand identity. Embracing the ethos of inclusivity and fun, Malbon Golf breaks away from the traditional mold of golf culture, inviting enthusiasts from all walks of life to join the game. With modern cuts, playful designs, and wild collaborations their products inject a fresh breath of air into the often-stuffy world of golf fashion and has even inspired a new wave of golf fashion.

Part of Malbon's success can be attributed to its strategic approach to marketing and collaboration. Leveraging social media platforms, the brand has cultivated a cult-like following online, engaging with their audience through captivating content and interactive campaigns. Collaborations with like-minded brands and influencers have further propelled Malbon into the spotlight, expanding its reach beyond the confines of the golfing community. Not only has Malbon dropped collabs with titans of industry like TaylorMade, Nike, and Footjoy, but they have partnered with global brands with major reach outside of golf including Coca-Cola, Budweiser, and even Curb your Enthusiasm... shout out to Larry D!

Earlier this year Malbon broke the internet after announcing they would be sponsoring Jason Day. Since then, they have gone viral several times, most notably when Augusta National Golf Club asked Jason to remove a "busy" sweater vest in round 2 that read "Malbon Golf Championship" in bold letters. Will the vest go down in history as one of golf's most iconic apparel pieces? Who knows, but I want one.

Beyond selling products, the brand fosters a sense of community, creating memorable experiences for its customers and Club Buckets members, both on and off the course. Whether it's organizing golf tournaments, pop-up events, podcast episodes, or exclusive launches, Malbon goes the extra mile to connect with its audience on a personal level, forging lasting relationships built on trust and shared passion.

By challenging conventions and embracing change, Malbon has not only disrupted the status quo but has also inspired a new generation of golfers to swing with style and confidence. As the journey unfolds, one thing is certain – the future of golf looks brighter than ever with Malbon leading the way.