Golf, with its rich traditions and storied history, has seen a significant transformation in recent years, largely due to the rise of YouTube content creators. These digital influencers have reshaped how the sport is played, taught, and consumed, attracting a broader and younger audience to the game. The influence of YouTube on golf is undeniable, bringing a new energy and accessibility that is redefining the sport’s landscape.

For many years, golf was viewed as a sport reserved for the elite, known for its exclusivity and somewhat intimidating nature. However, the advent of YouTube has changed that narrative, making golf more approachable and accessible. YouTube has provided a platform where enthusiasts and beginners alike can engage with the sport in new and exciting ways. From instructional videos to entertaining course vlogs, YouTube has introduced a fresh perspective on golf that appeals to a wide audience.

Channels like Good Good Golf and Rick Shiels Golf helped pave the way for other influencers who have collectively taken the game to new heights. Their videos are known for being fun, engaging, and relatable, showcasing golf in a way that resonates particularly with younger viewers. The friendly competitions, camaraderie, and creative challenges presented in their content have captivated millions, inspiring many to pick up a golf club for the first time.

The impact of YouTube on golf’s popularity cannot be overstated. By offering free, high-quality content, YouTube has broken down many of the traditional barriers to entry for the sport. Tutorials, equipment reviews, and real-life course play videos have allowed newcomers to learn the game at their own pace, removing the intimidation often associated with formal lessons.

Influencers like Rick Shiels, have gained massive followings by providing accessible and easy-to-understand instruction. Shiels’ honest reviews of golf equipment and straightforward coaching style have helped demystify the game, making it more inviting for the average player. His approach has made golf feel more inclusive, showing that it’s a game for everyone.

Additionally, professional golfers like Bryson DeChambeau and Padrig Harrington have embraced YouTube to share insights into their training routines, strategies, and personal lives. Interestingly enough, Bryson credits a lot of his 2024 season to his YouTube channel. This behind-the-scenes access gives fans a closer look at the personalities behind the game, fostering a deeper connection and understanding of the sport. 

Here is a short list of some of our favorite golf YouTube channels:

Good Good Golf: 

This channel has revolutionized golf content by combining humor, friendship, and high-level play. The Good Good team’s ability to engage viewers with a mix of competitive matches and light-hearted content has made golf relatable to a younger, broader audience. They have been able to leverage their audience to successfully start a clothing and lifestyle brand which is now sponsoring players on tour. 

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• Rick Shiels: 

• As one of the most respected golf content creators, Shiels offers a blend of instruction, equipment reviews, and course vlogs. His straightforward approach and engaging personality have made him a trusted voice in the golf community.

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• Bryson DeChambeau: 

• Despite moving to LIV you could argue Bryson's move to emerse himself into the world of social media has made him one of the most popular golfers in the world. 




• Grant Horvat/Micah Morris/Luke Kwon: 

• In tech, we had the PayPal Mafia, in Youtube, we have the Good Good Mafia. Grant Horvat, Micah Morris, and Luke Kwon have been able to successfully spin off their own personal brands having initially leverage the exposure they received from being on The Good Good Channel.

• Bob Does Sports:

• Bob Does Sports is a lively and entertaining channel where Bob and his buddies, Joey Cold Cuts and Fat Perez, take part in amusing golf challenges, share course vlogs, and enjoy various golf-related activities. The channel's goal is to bring fun to the game of golf, appealing to both beginners and experienced players alike.

Known as being some of the most skilled golfers The Bryan Bros., George and Wesley Bryan are well known for their shots, engaging course vlogs, and insightful golf tutorials.

DOD King delivers entertaining golf content with a focus on combative and humorous challenges. Known for his "War on Weasels" series, he's committed to never using tees and enjoys taking on online trash-talkers in head-to-head matchups. His content is all about having fun and getting laughs while still embracing the spirit of golf.

The most followed golfer on Instagram, Paige Spiranac, is the queen of social media and has inspired a host of other female influencers to post content in the golf niche.

YouTube’s influence on golf is both profound and positive. It has changed how people learn, play, and think about the game. By making golf more accessible and engaging, YouTube and social media creators are not only attracting new players but also enriching the experience for existing ones. As more golfers and content creators take to the platform, YouTube will continue to shape the future of golf in ways we have yet to imagine.